A personalized relationship with a humanized service, based on high standards of ethical behavior and respect for others, with a view of meeting their needs.

The creation and assurance of conditions, with a view to strengthening bonds of trust between the institution and internal and external clients.

The transmission, with the participation of members from all hierarchical levels of the organization, of the organizational objectives, contemplating the interests of the organization, as well as the interests of all its employees.

The creation of conditions, adopting innovative methods and technologies in terms of processes, products and services.

The rational use of the means that the institution has to achieve a previously determined objective, thus achieving the programmed objectives and goals, with the minimum of resources and time available, achieving its optimization.

The promotion of an organizational climate that allows people to be valued, namely through individual merit and skills, creating an environment of satisfaction and personal appreciation.